Selling infant items is a great way to enhance the success your gift shop. However, it is not profitable to pay full price for the items you want to offer. The best strategy is to find a company that offers the products at cost. Many companies that offer infant products carry more than one type of item, so you can choose the gifts you want to carry, based on what your customers are looking for.
Baby gifts include infant clothing, toys, stuffed animals, blankets, layettes, rattles, hooded towels, keepsakes, and much more. You will first want to decide which items will be most popular among the visitors to your shop. Consumer surveys are an excellent way to find out which infant items are most in demand for gift giving or for baby showers. You will want to survey both moms-to-be and those who intend to buy special items for new infants.
Next, you will need to determine the price range for products you will carry in your store. This may depend on the local economy if you have a physical store. For an online store, you will want to consider the economy in several regions, as your online catalog will reach many more shoppers of infant items.
A good strategy for any location is to carry wholesale baby gifts in different price ranges. This makes it more likely that visitors will make purchases for friends, relatives, and neighbors. Items under $10 can include bibs, rattles, onesies, cloth diapers, bottles, and small mementos such as attractive infant photo frames.
Items under $20 can include layettes, blankets, hooded towels, booties, sleepers, rompers, and toys. Many animal themes clothing items can also be found for under $20 each, particularly when buying in bulk. The under $50 category can still be popular with store visitors, if you offer some incentives.
Giving customers small discounts for spending around $50 is a great way to show your appreciation. Items around the $50 and under range can include blanket sets, clothing sets, bottle warmers, crib sets, and much more. When you purchase infant items at cost, it can be very affordable to develop a rewards program for your customers who spend $50 or more, for example. Customers will appreciate any form of a discount for larger purchases.
There are many ways to encourage customers to come back. A rewards program can be helpful in encouraging return business. However, great customer service is one of the best ways to keep customers coming back. Infant items are not something a shopper will buy every day, so each experience is very important.
To help satisfy your customers, choose wholesalers who offer quality products. They don’t have to be name brands, but they do have to last and function as required. Offering low cost items that fall apart is a good way to loose business.
Wholesale infant gifts come in all price ranges and from many locations around the world. If you are considering overseas suppliers, you should consider the costs of shipping the bulk orders. Running a gift shop that offers infant items can be rewarding, but it requires some research to find the best products for your valued customers.